Branding in Kinshasa
If the last few years have taught supermarket and fashion retail companies anything in Kinshasa. It’s that the ‘survival of the fittest’ isn’t just about quick adaptation, it’s also about having the foresight necessary for future-proof operations and prepare for worst-case scenarios. Understanding key industry trends and taking swift action to stay ahead of the curve is crucial to securing sustainable growth and safeguarding margins.
The rebranding of Maison Galaxy shifts price perception and promotion strategies. Smarter sourcing will be key to success.
Visually, the brand identity translated into a seamlessly flexible logo with a distinctive star symbol used in many sizes and variations (including a repeating pattern), while retaining a strong and coherent brand spirit. The simplicity of the star symbol and the way it seamlessly embeds within the word-mark, provides the flexibility to stand out in all variations and positions on store architecture, retail collateral, fashion garments and packaging as well as creating a highly consistent user experience across all touch points.
Our design team also developed the retail store environment to take the Maison Galaxy to the next stage of the consumer shopping experience.
Campbell Rigg worked closely with directors and family members of the founding board at all stages of the project. This allowed the team to gain a deep understanding of Maison Galaxy’s ambition for the business and brand needs both in the short and long term. The team added clarity and confidence to the brand, giving the business all-the-tools it needs to relaunch the brand identity and become a trusted partner as the business grows.
Pricing and promotion strategies will shift
Tighter consumer purse strings, fluctuating inflation and uncertainty in the markets, is setting the scene for a challenging 2024 in the DRC.
Smarter sourcing will be key to success
Unsettling geopolitical turmoil and increasingly volatile markets will put supermarket and fashion businesses to the test. In these sectors, companies expect to prioritize smarter and more flexible sourcing strategies to stay ahead of unpredictable events and pivot with agility.
Omnichannel methods will redefine for better performance
The supermarket and fashion retail industry in Kinshasa expects to see a significant evolution in retail strategies, driven by changing consumer behaviors and technological advancements. We expect a surge in physical store shoppers.
The rebranding of Maison Galaxy shifts price perception and promotion strategies. Smarter sourcing will be key to success.
Visually, the brand identity translated into a seamlessly flexible logo with a distinctive star symbol used in many sizes and variations (including a repeating pattern), while retaining a strong and coherent brand spirit. The simplicity of the star symbol and the way it seamlessly embeds within the word-mark, provides the flexibility to stand out in all variations and positions on store architecture, retail collateral, fashion garments and packaging as well as creating a highly consistent user experience across all touch points.
Our design team also developed the retail store environment to take the Maison Galaxy to the next stage of the consumer shopping experience.
Campbell Rigg worked closely with directors and family members of the founding board at all stages of the project. This allowed the team to gain a deep understanding of Maison Galaxy’s ambition for the business and brand needs both in the short and long term. The team added clarity and confidence to the brand, giving the business all-the-tools it needs to relaunch the brand identity and become a trusted partner as the business grows.
Pricing and promotion strategies will shift
Tighter consumer purse strings, fluctuating inflation and uncertainty in the markets, is setting the scene for a challenging 2024 in the DRC.
Smarter sourcing will be key to success
Unsettling geopolitical turmoil and increasingly volatile markets will put supermarket and fashion businesses to the test. In these sectors, companies expect to prioritize smarter and more flexible sourcing strategies to stay ahead of unpredictable events and pivot with agility.
Omnichannel methods will redefine for better performance
The supermarket and fashion retail industry in Kinshasa expects to see a significant evolution in retail strategies, driven by changing consumer behaviors and technological advancements. We expect a surge in physical store shoppers.
