HSBC Bank
We build bank brands designed to transform markets.
Innovative. Relevant. Trustworthy.
New customer-focused retail bank media
advertising and branch interior design concepts
is set to challenge their competitors in the UK.
An HSBC branch audit.
Rethinking brand communications, retail interior
design concepts with ideas for optimizing
the bank's future brand
environment position.When auditing and re-engineering a branch network,
we look at how to create a sustainable base going forward.
We examine sales process, technology, security, brand
environment, digital marketing, ambience interior
design and accessibility.
The art of banking is balance
To align with HSBC's strategy of being "The world's leading local bank" and a major UK high street retailer, we were tasked with enhancing the in-branch customer experience. During our audit, we identified several areas for improvement. In response, we developed innovative concept sketches for branch design and media promotional materials.
Key elements of our branch audit included evaluating technology integration, improving wayfinding, and creating clear zoning to better guide customers. We recommended positioning the Customer Service desk prominently and introducing modern Consultation Hubs to serve as 'Brand Ambassadors,' reinforcing the retail focus and driving the bank's sales strategy.
HSBC’s retail banking offers a customer-focused, globally connected, and digitally advanced suite of financial services tailored to meet the needs of individuals at every stage of their financial journey. The value proposition emphasizes:
Global Reach and Accessibility: HSBC provides its customers with access to banking services worldwide, making it ideal for individuals who travel, work, or live internationally. This global network allows customers to manage accounts, transfer money, and access services across borders with ease.
Comprehensive Product Range: HSBC offers a wide array of products, including current and savings accounts, personal loans, credit cards, mortgages, and wealth management solutions. These are designed to support both short-term needs like everyday banking and long-term financial goals like retirement planning or homeownership.
Premier and Advance Banking Services: HSBC offers specialized services through its Premier and Advance banking tiers, which provide personalized banking, wealth management advice, and exclusive perks. Premier customers, for example, benefit from relationship managers, global account management, and family banking solutions that cater to international lifestyles.
Digital Banking and Innovation: HSBC focuses on delivering a seamless digital banking experience through its online platform and mobile app. Customers can easily manage accounts, make payments, set savings goals, and access financial planning tools. Features like real-time spending insights and instant access to global transfers offer a modern, convenient banking experience.
Security and Trust: With a long-standing reputation as a trusted global bank, HSBC emphasizes robust security measures, from advanced fraud protection to secure online and mobile banking. Customers have confidence in the safety of their transactions and financial data.
Financial Guidance and Wealth Management: HSBC offers tailored financial advice and wealth management services, helping customers plan for the future. This includes investment products, insurance, and retirement planning, all supported by expert financial consultants who provide personalized strategies based on individual financial goals.
Sustainability and Social Responsibility: HSBC integrates sustainability into its operations, offering green finance products and supporting environmental and social causes. This appeals to customers who value ethical banking practices and are conscious of their environmental impact.
HSBC’s retail banking proposition stands out for its global accessibility, comprehensive product offerings, advanced digital services, and commitment to customer-centric solutions. Whether for everyday banking needs or more complex financial planning, HSBC provides trusted, innovative, and convenient banking solutions for its customers.
