Tesco Hypermarkets
We build effective hypermarket brand environments.
Relevant. Creative. Experiences.
A hypermarket store Interior design, branding, and
navigation signage. Successful space planning and
merchandising. Increased average transaction.
Creating a graphic pattern of icons based on key departments.
A new hypermarket store concept adopts best practices in food retailing, interior design and brand communications for Tesco Extra.
Tesco management wanted a customer-focused in-store experience to exploit the consumer trends in food retailing
with fresh food and great value.
Store location - Accrington Lancashire, England.
Creating disruptive competition
For the Tesco Extra hypermarket in Accrington, our approach centred on creating a more intuitive and seamless shopping experience. We transformed underutilised areas by introducing destination "hero" zones and enhanced the "totally fresh" concept to strengthen brand credibility. We also integrated the pharmacy and opticians into a unified "wellbeing hero" zone, establishing focal points that highlight service expertise throughout the store. Additionally, we emphasised the ease of self-service checkouts and the "scan as you shop" option for a more efficient shopping process.
The redesign incorporated all elements of the store's interior, including the merchandising system, lighting, and brand communications.
Next, we tasked our marketers and designers with defining and embracing the brand's philosophy, vision, mission, values, and purpose. Below are some core elements of Tesco's brand expression that align with consumer needs:
Unbeatable Value with Tesco: Offering great prices, the best deals, a wide selection, and guaranteed quality—all under one roof.
Every Little Helps: Customers can count on Tesco for reliability and efficiency, always finding ways to make their lives easier.
Putting Customers First: Tesco listens to its customers, understands their needs, and continuously improves to meet them.
Open for Everyone: No matter who you are, how you shop, or your budget, Tesco offers a full range of products and services that can be browsed, bought, collected, or delivered in ways that suit you.
Rewarding Loyalty: Every interaction with Tesco earns Clubcard points that quickly accumulate into great rewards.
Empowering Staff: Tesco values its employees, treating them with respect and working to make their jobs easier, so they can consistently deliver the service customers expect.
In summary, our design concept for Tesco Hypermarket provides customers with a wide variety of products, excellent value, convenience, and a commitment to quality and customer satisfaction, all while rewarding loyalty and offering innovative shopping solutions.
We follow food retail industry innovations closely and are always on the look out for new branding and retail store design concepts.
