Client Services - Shopping Mall Design

Improved shopping mall design, and format planning the customer experience

At CampbellRigg, when designing and planning shopping malls, we consider key issues to create the best possible environment. We aim to create a simple and intuitive layout that allows visitors to easily find their way around, with clear signage and directories enhancing the shopping experience. We provide multiple entrances and exits to help distribute foot traffic evenly, reducing congestion and improving flow to the retail and leisure tenant mix.

This case study highlights our branding and interior design work for Marmara Forum, İçerenköy Plaza, and Forum Istanbul in Istanbul, Turkey, as well as the Place Vendôme Mall food court in Qatar City, Qatar. It offers visitors insight into our agency's services and the evolution of interior design, planning, and branding within shopping malls.

We strategically place anchor stores, such as large department stores or popular retail chains, at various points in the mall to draw customers through the space and increase exposure for smaller shops. Ensuring a balanced mix of retail, dining, entertainment, and service providers helps cater to a wide audience and encourages longer visits. Including both local businesses and international brands attracts a diverse customer base.

We incorporate comfortable seating areas and lounges to enhance customer satisfaction and encourage longer stays. Providing play areas for children, family restrooms, and nursing rooms makes our malls more accessible to families. We also incorporate skylights and large windows to reduce the need for artificial lighting and create a more pleasant environment. Using eco-friendly materials and energy-efficient systems helps us reduce environmental impact and operating costs.

We ensure there is ample parking space, including accessible parking for disabled visitors, and easy access to public transportation to increase footfall and reduce the need for extensive parking. Comprehensive CCTV coverage and security personnel ensure a safe shopping environment, and clearly marked emergency exits and regular safety drills are part of our safety protocols.

We use interactive kiosks and mobile apps to provide navigation assistance and promotional offers, while offering complimentary internet access encourages customers to spend more time in the mall. Our design includes spaces that can be adapted for events, pop-up shops, and exhibitions, adding versatility to the mall environment. By incorporating art installations, cultural exhibits, and performance spaces, we strengthen the mall's role as a community hub.

These attributes are integral to creating a vibrant, welcoming, and functional shopping mall environment that meets the needs of both retailers and consumers. If you need more specific information or insights, please let me know, and I would be happy to assist further!

These attributes are integral to creating a vibrant, welcoming, and functional shopping mall environment that meets the needs of both retailers and consumers. If you need more specific information or insights, please let me know, and I would be happy to assist further!

By developing a compelling mall brand identity and format/channel, we help mall operators and managers increase sales and brand loyalty significantly ahead of the average. Distinctive. Memorable. Top-of-mindedness interiors and branding.

Marketing and brand design services made simple at the CampbellRigg Agency

“The future shopping mall retailing belongs to our partners that give the customer centre stage in their business models by offering creative solutions, innovation and best practices.” Campbell Rigg