Gazprom Neft
We build forecourt brands designed to transform markets.
Visionary. Innovation. Profitability.
A new concept for Russia’s best petrol filling
station rebrand. Innovative canopy architecture,
design and graphic communications.
Gazprom Neft wanted to be seen as a confident brand, a challenger to its larger rival Rosneft and
reflect a shift to a modern, "cleaner
fuel" retail operation.The design solution provides a contemporary vision for the
brand platform and retail operation.
Location - Moscow, Russia.
Centralized oil and gas exploration
The Gazprom Neft marketing team tasked our creatives with developing a forward-looking and easily recognizable design for their petrol forecourts. The goal was to incorporate advanced trends in gas station design, moving away from solid structures and embracing high-tech solutions that address both the competitive landscape and evolving customer needs.
Design Requirements and Limitations:
- Ensure visual consistency with existing Gazprom Neft gas stations.
- Retain the master brand, core retail brand colours, and the current retail sub-brands (G-Drive, G-Drive Diesel, and Drive-Cafe).
- Maintain the existing Super L gas station layout.
- Develop a vision for the future brand platform while adhering to these parameters.
Our Solution: The canopy design, featuring the Gazprom Neft logo, symbolizes the fusion of services, reliability, trust, and customer care, all driven by energy and movement. The fluid imagery and layered movements represent the seamless blending of products and services. The angular canopy shape reflects the brand's modern, dynamic essence, reinforcing the company’s forward-looking vision. The result is a "motorway fusion hub"—a welcoming space for rest and refreshment that prioritizes both comfort and service.
