Interspar Hypermarkets
We build hypermarket brand strategies and environments.
Innovative. Creative. Experiences.
A compact hypermarket in Villach, Austria. Interior
store design, visual merchandising, strategy, graphic
branding and way-finding signage.
Austria's best compact hypermarket, grocery store design and in-store POS marketing
for Interspar AG.Interspar management enlisted the help of our
innovation team in the game-changing design for the
non-food area of their 4600m2 compact hypermarket.
Store location - Villach, Austria.
One amazing compact world
Interspar Austria's compact hypermarket concept delivers a streamlined yet comprehensive shopping experience, blending the convenience and variety of a traditional hypermarket with a more accessible, smaller-scale format. Key components of this value proposition include:
- Optimized Product Selection
- Convenient Locations
- Efficiency and Speed
- High-Quality Fresh Food Offerings
- Competitive Pricing and Value
- Sustainability and Local Products
- Enhanced Customer Service and Convenience
These compact hypermarkets typically span 4,600 m². In Villach, Austria, Interspar collaborated with our brand team to revolutionize the non-food section's layout, transforming the store into a unique "compact hyper store."
This shift in store design, size, and product adjacencies enables Interspar to better penetrate local markets by reaching consumers near their homes, workplaces, or along commuting routes. The approach also creates an opportunity to meet a broader range of customer needs, offering a seamless flow between product categories. The new layout utilizes a mix of tall and low merchandising units, creating a sense of open space while presenting each category compellingly. Improved signage and navigation help customers easily find products that suit their lifestyle.
Overall, Interspar Austria’s compact hypermarket format delivers a high-quality, efficient, and convenient shopping experience, perfectly suited to urban and suburban customers seeking variety and value in a smaller, more accessible space.
