Victoria Supermarket
We build brands designed to transform markets.
Unique. Innovative. Creative.
Russia’s best brand identity refresh for Victoria
Hypermarkets, Supermarkets and Kvartal
Convenience food stores in Moscow.
A new hypermarket, superstore and convenience food retail interior design, brand identity and
POSM concept in Russia.
Creating the brand that someone will buy
The Victoria Group was a prominent retail company in Russia, founded in 1993. The challenge for the owners and founders was to develop a distinctive national food brand identity and store design for their 200+ supermarket portfolio that could effectively compete with the top six national food retailers in the country.
The founding shareholders shared their vision for the future with us, and we began developing the Victoria brand identity, communication strategy, promotional materials, and interior designs for their hypermarkets, supermarkets, and convenience stores. The goal was to enhance sales revenues and increase the market value of the Victoria brand in preparation for its eventual sale.
Our design process was grounded in close collaboration with the group’s internal departments, a thorough analysis of in-store shopping behaviours, and an audit of the store environments and merchandising strategies. We evaluated key elements such as communications, store format, fixtures, fittings, and lighting to ensure a cohesive and impactful design.
The Victoria supermarket brand identity, was hand crafted to reflect a modern, accessible, and customer-focused shopping experience, positioning the brand as a leader in the retail sector.
The design approach focused on creating a welcoming atmosphere while emphasizing freshness, quality, and convenience. The visual identity incorporated clean lines and vibrant colours to evoke energy and positivity, ensuring that the brand stood out in a competitive market. The typography and iconography were carefully chosen to align with the supermarket's commitment to offering high-quality products in a well-organized and easily navigable shopping environment.
The branding extended beyond just the logo, shaping the entire in-store experience. From signage to product displays and packaging, the identity worked cohesively to strengthen customer engagement and promote brand loyalty. The overall look and feel of Victoria supermarket reflected its values of trust, reliability, and quality—qualities that resonated with its customer base and helped to build a strong, lasting brand presence.
