Araz Supermarkets AZ
Supermarkets
A shopping mall and supermarket retail design concept in Baku, Azerbaijan.
We collaborated with Araz
management to reinvent the
"Local Mall" for a digital age;
a "Physical place where
many multiple consumer
offerings are available."Our solution is a modern evolution of archi-
tectural design and materials.Location: Binagadi Baku, Azerbaijan
Let's dream bigger
Modern, stunning, infectiously passionate, witty, a smart piece of architecture. The new shopping mall in Baku also builds on the best of what other malls previously had.
Azerbaijan’s leading supermarket chain Araz, headed by Aydin Talibov, tasked CampbellRigg twith the architectural design and creation of a new shopping mall to house, as anchor tenant, their supermarket brand in the centre of Baku. The 12000m2 multi-storey shopping mall situated over three floors houses a 2080m2 Araz supermarket.
The architect's design allows a large amount of natural light through glazed elevation and is a key driver for CampbellRigg's design approach. Allowing for a flexible structural design, whilst designing for efficient energy usage and maintaining comfortable interior conditions for users, was a key goal for the client and for CampbellRigg.
The main idea was to change the perception of the local mall and supermarket as it exists today in Azerbaijan. The CampbellRigg creative team planned the integration of the supermarket into the mall design. The aim was to make Araz the anchor tenant for fashion retailer LC Waikiki the “fast fashion” retail chain, a Pepco shop offering apparel, household goods and toys for the whole family at the lowest prices and a pharmacy and drugstore chain, Rossmann to help form a destination centre where you could spend half a day.
For the supermarket, our planning principles were to: - create a more intuitive easy to shop customer journey, - place destination ‘hero’ brands in anchor locations - develop a warm and welcoming first impression and engage customers in sustainability and recycling - considerate approach to disabled and parents and child parking within the exterior environment.
"Campbell Rigg International reinvents local
retail at the Araz Mall."arazmarket.az Baku, Azerbaijan
"Demonstrates eye-opening possibilities in
architecture and retail design in Azerbaijan."arazmarket.az Baku, Azerbaijan
"Araz Mall and Supermarket illuminates and points
the way forward for food retailing in Baku."arazmarket.az Baku, Azerbaijan
