M.Video technology stores RU

When the management team of M.Video invested in our store design and format planning services, they saw like-for-like sales on their trail stores increase 32%.

As a consequence of this success they immediately invested in a 280 store refurbishment programme.
Multiple store locations - Russia.

Sales uplift 33%.

Shortlisted for the Retail Week Interiors Award–International Non-Food Large Format of the Year M.Video, Russia.

M.Video management decided they needed to launch ‘service’ in a bigger way. They threw open the challenge to several design consultancies to develop a new concept with new store design and in-store communications. The existing master brand would remain the same. Their aim was to open 12 stores as soon as possible to achieve a new store opening schedule for the next 3 years thereafter.

Our concept would integrate interior design, brand communications and a navigation system with the best customer experience and online self-service help desks with a traditional retail environment. An entirely new sub-brand promoted service, M.Service. The credit zone was designed to be more accessible and open to customers at the point of purchase. The checkout area was enhanced with a ‘History Wall’ to reinforce the heritage of the company.

The all-important vindication
As with all projects, our client needed to see that our efforts would help to produce a boost in sales. The first store opening in Moscow showed that year-on-year sales had seen a significant boost. Operational team feedback from M.Video was very positive too: “The end result was in line with our expectations”, “overall we were happy with the cost”. There were the “normal challenges of a new concept store” but M.Video was “satisfied” with the quality of the final concept design. The management team implemented the concept through the estate of 284