Wog Petrol Forecourts UA

Petrol Forecourts

Petrol forecourt, motorway services rebranding the SunMarket C-Store for Western Oil Group - Ukraine.

WOG, Western Oil Group Ukraine Petrol forecourt branding Sun Market
 
WOG, Western Oil Group Ukraine Petrol forecourt branding and interior store design Sun Market
 

WOG (Western Oil Group) is the largest and most recognisable petrol forecourt brand in Ukraine.

As petrol forecourt retail changes a new emphasis is placed on branding, the quality of the store offer and fuel brands. Working with the Marketing team of WOG, we rebranded SUNMARKET, planned a NEW STORE INTERIOR to deliver impact and reflect the rational value of the customer promise: "super product - super value - low prices".
Multiple locations - Ukraine.

WOG, Western Oil Group Ukraine Petrol forecourt branding and interior store design Sun Market coffee department
Learn more about the project

The retail landscape is changing

The petrol forecourt urban retail landscape is changing and new emphasis is being placed on branding and design, the quality of the retail store offer alongside, digital apps and fuel brands. Retail spaces will become more attractive both to customers and to a range of high street brands looking for exposure.
The marketing executive of the Western Oil Group (WOG) in Kyiv, Ukraine developed a brief for their Sun Market stores, which are on WOG petrol forecourts.
The three forecourt formats identified: The Motorway (with a 150m2 sales area), the Urban (with a 100 m2 sales area) and the Urban reduced (with a 50-60 m2 sales area).
WOG management wanted to be seen as a confident brand, a challenger to its larger rivals and reflect a shift to a modern, coffee and food retail operation.
The brief tasked our innovations team with interior design and branding solutions to provide a vision for a future brand platform for the retail operation.
It is necessary to provide space for a meal on many forecourts (tables with bar stools or traditional tables and chairs).
The motorway and urban formats include the addition of an outdoor cafe (max area up to 30 m2).
Drive-through services for the Urban 100 m2 format, if there is no partner (i.e. KFC or McDonald's).
Urban formats should also provide additional services: receiving mail, dry cleaning, pharmacy and ATM terminals.
A children's play areas.
Toilets with baby changing tables, etc.
WOG, Western Oil Group Ukraine Petrol forecourt store design and planning layout Sun Market
WOG, Western Oil Group Ukraine Petrol forecourt branding and interior store design Sun Market
WOG, Western Oil Group Ukraine Petrol forecourt store design and planning layout Sun Market
WOG, Western Oil Group Ukraine Petrol forecourt store design and planning lighting layout Sun Market
WOG, Western Oil Group Ukraine Petrol forecourt store design floor finishes and planning layout Sun Market