Client Services - Supermarket Retailing

When It's Gone It's Gone!

CampbellRigg boasts extensive experience in retail design and brand management, having collaborated with diverse clients in the food and grocery sector. This extensive background ensures a thorough understanding of supermarket retail dynamics. The agency’s award-winning projects and proven track record underscore its ability to craft innovative and effective design solutions tailored to supermarket retailers. We've visualized our work with Migros, Turkey, to provide visitors with an understanding of our services and insight into the stages of supermarket design development.

Specializing in integrating physical and digital elements, CampbellRigg creates a cohesive "phygital" shopping experience essential for modern supermarkets aiming to blend in-store and online shopping seamlessly. Utilizing the latest technology, including interactive displays and smart shelving, we enhance customer engagement and streamline operations.

Our focus is on creating store environments that prioritize the customer journey, from intuitive navigation and appealing layouts to interactive and engaging touchpoints. We build retail brands designed to transform markets, consumer, and employee experiences, with your brand's story unfolding across all customer touchpoints. Our team of experienced branding experts guides management teams and marketing executives through strategies for attracting, offering, and communicating with the target audience. We help clients achieve their business goals and aspirations through a mix of advisory, implementation, and brand marketing services.

CampbellRigg creates visually appealing and coherent merchandising displays that reflect the brand’s identity and values, making a lasting impression on customers. Our creative solutions aim to showcase merchandise uniqueness while upholding sustainable best practices. We use design elements to tell the brand’s story, connecting emotionally with customers through visuals, textures, and thematic elements that convey the brand’s heritage, values, and mission. Our point-of-sale materials are both functional and attractive, enhancing product visibility and encouraging impulse buys.

We emphasize Customer Awareness, Personalization, and Store Footprint Optimization, encompassing store design, zone planning, and the customer journey, as well as providing digital service capabilities for marketing and POSM. Offering a personalized, face-to-face service through our business development executives and design specialists, CampbellRigg has developed a unique operational and service proposition, offering a fully integrated, end-to-end branding service. Our diverse team of experts, including multi-language, multi-discipline teams of brand strategists, architects, interior designers, and graphic designers, collectively deliver comprehensive and cohesive design solutions.

Utilizing predictive analytics and artificial intelligence, we deploy brand strategies based on personalized customer insights provided by market research agencies. By focusing on enhancing the brand experience and fostering well-being through communication and marketing of brand design, we help our clients transition towards versatile digital and physical spaces within each channel, environment, format, and product.

How do our clients benefit from our services?

Bringing a global perspective to Migros supermarket design while customizing solutions to fit local markets in Turkey, CampbellRigg ensures has relevance and appeal across different regions.

By developing a compelling format and channel, we help businesses in the food retail sectors increase sales and brand loyalty significantly above average. Distinctive, memorable, top-of-mind branding is our goal. We prepare strategy plans for each format and channel to make the customer journey more intuitive.

Providing fully integrated end-to-end solutions, from initial concept and design through to implementation and ongoing brand management, we ensure consistency and quality at every stage. By embodying these attributes, CampbellRigg positions itself as an ideal partner for supermarket retailers seeking to enhance their brand identity, customer experience, and operational efficiency through innovative and sustainable design solutions.

Marketing and brand design services made simple at the CampbellRigg Agency.

“If you’ve never tried, how will you ever know if there’s any chance?” – Jack Ma, founder of Hema Supermarkets, Alipay and Alibaba.

At the time of writing, there are about 400 Hema stores in 28 cities in China, with an average store opening cost of £20-30M. Hema management have ambitious plans, store 2000 by 2030.