Oxley Gin Marketing
We build alcohol brands designed to transform markets.
Relevant. Imaginative. Creative.
A limited brand activation programme for a premium
gin, merchandising and communications promotion
for Bacardi Global Travel Retail at Heathrow T3.
Unlike any other spirits drink, Oxley Dry Gin is made
by the innovative Cold Distillation process,
capturing the natural flavours of the
botanicals and preserving them
in the final spirit.With the help of our innovation team, the brand launched successfully in travel outlets at Heathrow, Terminal
3 & 5 and JFK International, New York.
Relax and enjoy the moment
Bacardi Global Travel Retail invests in a strategic brand-building marketing campaign to enhance its presence in airport retail.
Oxley Gin stands apart from other spirits due to its innovative Cold Distillation process, which preserves the natural flavours of botanicals and captures them in the final spirit.
In recent years, the gin market has seen a surge in new brands, ranging from established houses to small craft distilleries and marketing companies with big aspirations. A younger generation, somewhat disillusioned by the over-saturation of vodka, has turned to gin—particularly as it’s a key ingredient in the growing cocktail culture.
Our creative team designed a duty-free display that gave Oxley Gin the prominence it deserved while maintaining a refined, classic aesthetic. The brand was successfully launched in travel retail outlets at Heathrow Airport terminals 3 and 5, as well as JFK Airport in New York.
