Client Services - Brand Identity Design

A brand is a voice, and a product is a souvenir

CampbellRigg, one of Europe's distinguished firms of brand management consultants, assists organizations across private, public, and social sectors in creating 'the change that matters.' Our commitment lies in helping clients identify and set their brand identity direction.

In recent years, 'the change that matters' has evolved, as we now collaborate closely with clients to realize their ambitious goals. Remarkably, over half of our current work delves into areas that were non-existent in years past. Thus, we sought to update our visual identity to reflect the heightened level of change unfolding in the "phygital" realm of branding and design.

Showcasing Zenit & HSBC Banks

We've showcased our branding design for Zenit Bank in Russia, HSBC Bank, Bacardi Global Retail, and Bombay Sapphire in the United Kingdom, offering visitors to this page an understanding of our services and insights into the evolution of brand identity design.

We pride ourselves on delivering creative design, innovation brand communication excellence across all customer touchpoints for our clients. We do this by delivering the "phygital" in brand strategies for businesses. The physical and digital execution of brand architecture in the 2D and 3D world.

We build brands designed to transform markets, consumer and employee experiences. Your brand is a story unfolding across all customer touchpoints.

Our team of experienced branding experts guides management teams and marketing executives through strategies for attracting, offering and communicating with the target audience. We help clients to achieve their business goals and aspirations through a mix of advisory, implementation, and brand marketing services.

We offer specialist brand and marketing expertise tailored fiscally efficient requirements for branding financial services institutions worldwide.

Encompassing the design of physical brand architecture and digital service capabilities with a personalised face-to-face service of our business development executives and design specialists. We have produced a unique operational and service proposition.

A fully integrated, end to end branding service, combining multi-language, multi-discipline teams in 2&3D (Brand Strategy Engineers, Architects and Designers).

In particular, we can make use of predictive analytics, artificial intelligence, to help deploy brand strategies based on personalised customer insights provided by market research agencies.

Excellent design of brand architecture looks outward. Empowered with emerging technologies to enhance customer and client interactions. “Business Development Executives benefit from a holistic view of client needs and preferences from a combination of data, insights, discussions and actions. This drives our cognitive branding infrastructure to provide enhanced insights for more impactful and personalised discussions to address our clients’ needs.” 

By focusing on enhancing the brand experience and fostering well-being through communication and marketing of brand design. We have departed from transaction-based solutions, helping our clients transition towards versatile digital and physical spaces within each channel, environment, format and product offering.

Luck is an attitude: To succeed at being the best in business, we envision the requirement for your brand to communicate why it is:

Relevant: The new Zenit Bank brand identity stands for competence, sincerity and trust. The strapline “Discover a world of possibilities” underscores Zenit Bank has a forward-looking marketing strategy.

Brand competence and sincerity deliver experience. Marketing solutions deliver awareness.

Distinctive: The Bacardi logo has a distinctive origin - Doña Amalia, the wife of Bacardi’s founder Don Facundo, spotted a colony of fruit bats in the rafters of the first BACARDÍ distillery. Symbolizing good health, family unity and good fortune, she knew the bat was the right choice to symbolize the brand.

The palm tree named El Coco was planted by Don Facundo's son at the original BACARDÍ distillery on February 4, 1862, in Santiago de Cuba. Withstanding a distillery fire, five earthquakes, and countless hurricanes, El Coco came to symbolize strength and resilience of the Bacardi family and their company. A distinctive resilient brand that has relevance.

Distinctive brands leverage a strong visual identity design in a way that evokes and facilitates connections and memory-making.

Memorable: Bombay Sapphire has truly mastered the art of memorable storytelling. The iconic bottle is marketed in a flat-sided, sapphire-coloured bottle that bears a picture of Queen Victoria on the label. A design so simple and yet so revolutionary that it cemented the luxury positioning of the brand following its re-launch in 1987. Ensuring marketing stand out on a shelf from up-and-coming spirit Vodka.

Memorable is about leaving a lasting impression in the minds of the audience, messaging that is simple, concise and compelling.

Businesses that act promptly when engaging our services to deliver ‘relevant, distinctive and memorable brand strategies’ can expect to ignite growth and distance themselves from slower-moving competitors. Success of branding depends on creating truly unique-to-digital/physical experiences. A ‘phygital’ human experience that contributes significantly to the satisfaction, loyalty and trust of customers.”

“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” Jeff Bezos, Founder and Executive Chair of Amazon