Beluga Vodka
We build alcohol brands designed to transform markets.
Relevant. Imaginative. Creative.
Branding and advertising collateral for Beluga
Vodka export experience. One of Russia’s best
Ultra-Premium Vodka spirits brands.
Creating a marketing and advertising activation strategy for the BELUGA Vodka Export experience in
the Global Travel Retail industry with one of Russia's leading Ultra-Premium brands.Our creative team captured the spirit of the brand. Using themes
from the bottle and label design. The marketing material
incorporates beautifully adorned mute colours
and classic typography.
I'll have a white Russian
Beluga Vodka's brand identity is characterized by its luxurious and refined image, emphasizing its heritage, craftsmanship, and premium quality. It caters to a high-end market, appealing to consumers who value authenticity, sophistication, and premium experiences.
JSC Synergy's marketing team engaged our brand team to develop and implement the BELUGA Vodka Export experience for the Global Travel Retail sector. Inspired by early 21st-century craftsmanship, our creative team incorporated elements from the bottle and label design into the new marketing materials. These materials feature elegant muted colours, classic Chopin Script, and Benguiat Gothic typography, positioning BELUGA Vodka at the forefront of the Ultra-Premium Spirits market.
Upon its debut from the Mariinsk Distillery, BELUGA Vodka was strategically positioned as a high-end product. The management team collaborated with design and marketing consultants to reinforce the brand's exclusivity. BELUGA Vodka is intentionally not aimed at the mass market but rather targets discerning consumers seeking sophistication and distinction in their vodka.
In recent years, there has been a noticeable shift in consumer demand toward "premium" products, characterized by a focus on superior flavour, high-quality ingredients, and appealing packaging. This trend towards premiumization has significantly shaped consumer preferences.
Produced by JSC Synergy since 2002, BELUGA Vodka is crafted at the Mariinsk Distillery, a remote facility in Siberia with a rich history dating back to 1900.
