BELUGA Vodka JSC Synergy RU

Creating a marketing and
advertising activation
strategy for the BELUGA
Vodka Export experience in
the Global Travel Retail
industry with one of
Russia's leading Ultra-
Premium brands.

Our creative team captured the spirit of the
brand. Using themes from the bottle and
label design. The marketing material incor-
porates beautifully adorned mute colours
and classic typography.

Pure Russian Vodka! Made in Siberia

The marketeers of JSC Synergy enlisted our brand team to help create, design and implement the BELUGA Vodka Export experience for the Global Travel Retail industry. Our creative team captured the spirit of early 21st-century craftworkers. Using themes from the bottle and label design. The new marketing material incorporates beautifully adorned mute colours, a classic Chopin Script and Benguiat Gothic typography. The brand-building imagery positions BELUGA Vodka at the highest end of the Ultra-Premium Spirits market.

When the first bottle of BELUGA Vodka rolled off the production lines at the Mariinsk Distillery. The management team considered the strategic positioning of the brand. Employing design and marketing consultants to position the BELUGA Vodka at the highest end of the market. The brand owners are quick to point out, this is not a brand for the mass market. It is a brand which seeks those retail consumers who wish to separate themselves from other vodka brands in terms of sophistication and self-realisation.

Over recent years, the beverage industry has seen a consumer demand trend toward more "premium" products. Characterized by an increased focus on flavour, high-quality ingredients and more appealing packaging, premiumization has significantly impacted the type of products buyers seek.

BELUGA Vodka is owned by JSC Synergy and has been in production at the distillery in Mariinsk since 2002. Built in a remote area of Siberia, the history of the Mariinsk distillery dates back to 1900.