Interstep Technology
We build technology brands designed to transform markets.
Informative. Branding. Trust.
A leading technology and electronics accessories
supplier in Russia. Creating a contemporary brand
identity, packaging design and communications.
Russia's best technology brand and product design for a cellular-accessories and mobile
device company.The Chief Executive Officer of Interstep asked us to update their brand identity and create design solutions for a range of new products intended for launch in the EU market.
Location: St Petersburg, Russia.
The prices are so attractive
“Interstep,” a leading manufacturer of technology gadget accessories in the Russian market, tasked our brand team with developing a new master brand and designing a collection targeted products for launch in the EU market.
Throughout the project, our brand and innovations team collaborated closely with Interstep's managing director and project management team, conducting in-depth research. This included analysing the competitive landscape, market trends for mobile devices, pricing strategies, and design and fashion trends. We also examined new materials, utilizing benchmarking and insights from WGSN data.
Several accessory categories were explored for production during the research phase, including laptop bags, tablet cases, and smartphone covers. We conducted a comparative analysis of the UK and German markets to ensure the brand's competitiveness across different regions.
The new brand identity was designed to embody the values of reliability, stability, and diversity, while also conveying emotion and flexibility. The style of the new collection was aligned with this brand identity, ensuring a cohesive and impactful presentation.
The project resulted in two key brand applications. The first was applied to the products themselves, and the second to packaging and promotional materials. We developed visualizations for the selected product collection, established design directions, and created the initial packaging concept. The collection featured male, female, and unisex designs, ranging from contemporary classics to trendy styles, using materials such as textured leather, tweed, and neoprene.
