Client Services - Airport F&B Branding & Design

Improved F&B duty free airport design and the customer experience

CampbellRigg considers it important that the attributes of good retail design be included when planning tenant mix and brand strategies for future airport duty-free revenue retail growth. Our meticulous food and beverage airport design provides world-class services when preparing a retail strategy and planning the airport duty-free F&B cafes, bars, and restaurant tenant mix, ensuring an exceptional experience.

One of the most impressive aspects of CampbellRigg's approach is the consideration given to planning the diversity of food and beverage options available locally. Whether the mood is for authentic local dishes like laksa, chicken rice, or satay, or for international cuisine ranging from Japanese sushi to Italian pasta and specialty restaurants where travellers can enjoy unique dining experiences crafted by celebrity chefs, our planning and designs include all options depended on the airport operator’s vision.

The quality of the F&B offering in airports designed by CampbellRigg aims to be truly exceptional.

Convenience is another key attribute of CampbellRigg’s food and beverage offerings. The outlets are strategically located throughout the terminals, so travellers never have to worry about straying far from our gate to grab a meal or a drink. This thoughtful placement ensures that passengers can easily find what they need, no matter where they are in the airport.

CampbellRigg also understands the nature of international travel, with its varying time zones and flight schedules. That's why the airport's food and beverage options are available 24/7. No matter when travellers land or when our next flight is, they can always find something to eat or drink at any hour of the day or night.

Creating unique and immersive concepts is what sets dining in airports designed by CampbellRigg apart. Thematic cafes, garden-themed restaurants, and pop-up dining events ensure that each visit feels special and distinct from typical airport fare. This approach adds a touch of excitement to the travel experience, making it more enjoyable and memorable for passengers.

Shopping in the duty-free malls designed by CampbellRigg is another delight. The duty-free status extends to many food and beverage items, allowing travellers to purchase gourmet products, fine wines, and premium spirits at reduced prices. It’s the perfect place to pick up gifts or treat oneself to something luxurious.

The ambiance in the dining areas is designed to provide comfort and relaxation. Whether enjoying a cozy cafe or a high-end restaurant, the environment always offers a pleasant escape from the hustle and bustle of travel.

Efficient planning for back-of-house services is a hallmark of CampbellRigg’s food and beverage outlets. The staff understand the time constraints travellers face, ensuring meals can be prepared enjoyed without worrying about delays or missing flights.

CampbellRigg also gives consideration for the-health-conscious and dietary-friendly options. With plenty of choices for vegan, vegetarian, gluten-free, and organic meals, travellers always find something that suits our dietary needs.

Lastly, the regular promotional offers and discounts make dining in airports even more attractive. There are often deals on meals, beverages, and special combos that provide great value for money.

Overall, CampbellRigg’s food and beverage airport design combines diversity, quality, convenience, and unique experiences to create a memorable and satisfying dining journey for all travellers.

How do our clients benefit from our services?

CampbellRigg's meticulous airport F&B design aims to enhance tenant mix and brand strategies for duty-free retail growth. By offering diverse food and drink options from local to international brands, our designs feature award-winning establishments using innovative interior design techniques, ensuring top-notch dining experiences. Unique concepts like thematic cafes add excitement, while duty-free status on many items boosts the shopping experience. This holistic approach ensures memorable dining journeys, driving revenue growth for airport operators.

By developing a compelling Duty-Free brand format/channel, we help airport operators increase sales and brand loyalty significantly ahead of the average. Distinctive. Memorable. Top-of-mindedness branding.

We prepare strategy plans for each format and channel to make the customer journey more intuitive. 

Marketing and brand design services made simple at the CampbellRigg Agency

“The future F&B airport retailing belongs to our partners that give the customer centre stage in their business models by offering creative solutions, innovation and best practices.” Campbell Rigg