Client Services - Hypermarket Retailing

Change before you have to

Campbell Rigg's extensive experience in branding, design, and planning large-scale retail environments uniquely positions them to tackle the challenges of out-of-town hypermarkets. Their expertise in scaling design solutions for expansive retail spaces ensures efficient use of large store footprints, delivering cohesive and engaging customer experiences and more profitable store layouts. We've visualized our work with K-Citymarket, Finland, and Safeway, United Kingdom, to give visitors insight into the services we provide and the stages of hypermarket design development.

Designing store layouts that manage high customer volumes efficiently, CampbellRigg ensures smooth navigation and reduced congestion. This allows for the creation of distinct zones for different product categories, such as groceries, electronics, clothing, and home goods, enhancing the shopping experience and making large spaces feel more organized and accessible. We ensure the hypermarket's brand identity is consistently represented across all touchpoints, from signage and displays to promotional materials.

We focus on creating an enjoyable and memorable shopping environment that caters to the diverse needs of hypermarket customers, from families to individual shoppers. Incorporating service counters like the butcher, baker, and fishmonger, demonstration areas, tasting stations, and interactive kiosks, we engage customers and create a more dynamic shopping experience.

Phygital Design Solutions

By incorporating phygital design solutions, we seamlessly blend physical and digital experiences, such as integrating online ordering with in-store pickup, using smart shelves, and deploying augmented reality for product information and promotions. We leverage detailed market research and customer data to inform our design and marketing strategies, ensuring that the hypermarket meets the specific needs and preferences of its target demographic.

We create dynamic point-of-sale materials that effectively communicate promotions and product information, boosting impulse purchases and overall sales. Our end-to-end services encompass everything from initial concept and design through to implementation and ongoing management, ensuring seamless and high-quality execution.

Employing a diverse team of multi-language experts, including brand strategists, architects, interior designers, and graphic designers, we deliver comprehensive solutions that address all aspects of hypermarket design and branding.

Global Expertise with Local Adaptation

Bringing a global perspective to hypermarket design while customizing solutions to fit local markets, CampbellRigg ensures relevance and appeal across different regions. We aim to understand and incorporate local cultural nuances into the store design, creating a more personalized and engaging shopping experience for local customers.

By leveraging these attributes, CampbellRigg offers out-of-town retail hypermarket management teams the expertise and innovative solutions needed to create successful, customer-centric, and efficient retail environments that drive engagement and sales.

Marketing and brand design services made simple at the CampbellRigg Agency.

“We're all working together; that's the secret.” – Sam Walton