Migros Supermarkets
We build effective supermarket strategies and environments.
Innovative. Creative. Experiences.
Turkey's largest chain of Supermarkets. A multi-format
retail interior store design, visual merchandising,
brand strategy, graphics and wayfinding signage.
A supermarket food store and branding
concept for Migros Turkey - sales increase by 25%.
First store location - Ortaköy, Istanbul. Implemented at 80 locations in Istanbul."I am writing to recommend CampbellRigg for
business cooperation on creative design solutions in the retail industry."
Murat Akdag - Head of Marketing, Migros Ticaret A. S.
A Turkish delight
Migros Turkey’s value proposition centers on delivering a dependable, high-quality shopping experience, emphasizing a broad product selection, convenience, competitive pricing, and innovation. By integrating these aspects with a strong commitment to sustainability and local sourcing, Migros strengthens its reputation as a trusted supermarket brand in Turkey, appealing to a wide range of consumers with diverse needs. The key pillars of their value proposition include:
- Extensive Product Range
- Dedication to Quality
- Competitive Pricing and Promotions
- Convenient Store Formats and Locations
- Digital Shopping and E-commerce Solutions
- Sustainability and Social Responsibility
- Innovative Customer Experience
- Robust Loyalty Program
- Focus on Innovation
As part of a larger initiative to develop a new brand communication suite and in-store environment concept, the management team tasked us with helping realize their vision for a customer-centred experience in their Superstore format at Ortaköy, Istanbul.
Following a phase of conceptual brainstorming, we identified and recommended ideas that best aligned with the creative criteria outlined by Özgür Tort, CEO, and Murat Akdag, Marketing Director. These ideas spanned a range of design solutions, from conservative approaches to more innovative and progressive concepts. Throughout the project, we detailed and refined the designs to create a "brand toolkit" intended for implementation across an additional 40 stores in the Istanbul region.
Our work encompassed the interior and exterior design of all signage, point-of-sale communications, lighting systems, merchandising solutions, and parking facilities, both above and below ground.
The work program covered interior and exterior retail design concepts,
format planning, store footprint optimization, lighting, merchandising solutions,
and signage systems for both above- and below-ground parking.
