Harrods department store UK
Technology Stores
A department store famous for interior design, merchandising and brand identity. Best known for its zealous customer service.
How to create a department store design that gets people to purchase more products.
With a footprint of 700 sqm allocated for the household electrical department, Harrods enlisted our store design team to help showcase their top-end appliances. Our solution was to create an environment that reflected the style and quality of the products on offer.
Location - Knightsbridge, London.
Founded in the year of our Lord in 1834
The Awards: Finalist in the “Department Store Interior of the Year” category at the Retail Interiors.
The brief was interesting, in that Harrods had to have sole ownership of the space, with no other retailer branding in evidence.
With a footprint of 700 square metres, Harrods wanted to showcase top-end electrical appliances in an environment that reflected the style and quality of the products on offer.
Comet was already working with our innovations team on the development of Comet’s latest store format and graphic communication suite. The next challenge was the feasibility, planning, interior design and graphic treatment of Harrods luxurious second-floor home wares appliance space.
We designed and delivered an environment which appropriately merchandised upmarket products for Harrods and gave Comet the opportunity to build relationships with the world’s most exclusive electrical manufacturers.
