Bacardi Together
We build alcohol brands designed to transform markets.
Relevant. Imaginative. Innovative.
Airport duty free Copenhagen. A brand
activation programme, merchandising, print
and communications for Bacardi Together.
Bacardi's Together promotion is an integrated marketing programme first launched at Kastrup Airport, Copenhagen and resulted in a year long
calendar of activity.The concept of getting "social" confirms nothing beats "getting together" in person is emphasised through the drink slogans "We mix, you party." "Just add friends and lemonade" and "Mojito garnish with mint and add friends". With airport travel retail duty-free branding and store design, we help clients
bring to life their brand platform.
We mix you party
Bacardi's Together Movement encourages consumers to tackle modern societal challenges by celebrating the joy of reconnecting and getting 'social.' It highlights the irreplaceable value of in-person interactions. This initiative employs a multi-media communications strategy that encompasses TV, out-of-home advertising, public relations, experiential marketing, substantial digital advertising, and the 'Like It Live Like It Together' engagement program on Facebook. To stand out, a brand must consistently align across all consumer touchpoints.
Consistency in branding involves adhering to the core proposition and design guidelines to ensure a cohesive visual identity. However, a brand also needs to evolve, utilizing fresh imagery and new iterations to stay vibrant and relevant.
For Bacardi Together, our role in Bacardi Global Travel Retail included leveraging existing brand assets while introducing new visual elements when needed. We developed concept ideas for display promotions that fit the airport travel retail environment.
An example of our work is the Bacardi Together Flavours promotion launch at Copenhagen Airport, where customers received a free muddler with the purchase of Bacardi Superior Rum. We designed 'Mix It' bars and display pillars for the Mojito launch, incorporating brand assets to create a fresh visual identity experience.
