Client Services - Alcohol Branding & Design

Too much of anything is bad, but too much good whiskey is barely enough. Mark Twain

By partnering with CampbellRigg, you can harness the power of innovative and exclusive brand activation campaigns that elevate your brand's presence in the duty-free sector. For instance, with Bombay Sapphire East, CampbellRigg evokes a sense of adventure and discovery, such as the "Explore East, a new journey" campaign, which aligns your gin with innovation and discovery. This approach not only highlights the integrates Eastern botanicals like Thai lemongrass and iconic blue bottle but also creates immersive experiences through pop-up tuk-tuk bars and signature cocktail events.

For Bacardi Rum, CampbellRigg taps into the rich heritage and authenticity of the brand. By telling the story of your Cuban roots and family legacy, and sponsoring vibrant themed nightclub events and music festivals like the "We’ve Spiced Things Up" campaign, CampbellRigg appeals to younger audiences while promoting the versatility of Bacardi Rum in various cocktails. Educational content and mixologist partnerships further inspire new ways for consumers to enjoy your rum.

When it comes to Grey Goose Vodka, CampbellRigg's strategy focuses on luxury and exclusivity. The sleek packaging, premium pricing, and high-quality ingredients are highlighted in marketing campaigns that associate your vodka with high-end events and sophisticated lifestyles. Introducing innovative flavours and limited-edition bottles keeps the brand exciting and relevant, while collaborations with chefs and culinary events showcase the premium quality of Grey Goose.

More detail: The Agency's services for "Explore East, a new journey" campaign for Bombay Sapphire East achieved significant outcomes by celebrating Eastern influences that define their gin. By integrating Thai lemongrass and Vietnamese black peppercorn into their botanical mix, the campaign underscored Bombay Sapphire East's unique identity compared to its classic counterpart. Through meticulous market research, the agency identified a rising interest in Eastern flavours and cultural exploration among consumers. This insight guided the creative process, where the agency crafted a narrative that captivated audiences with visuals, storytelling, and a cohesive campaign tone. Across digital, social media, and live events, the campaign immersed consumers in Eastern-inspired experiences, fostering engagement and brand affinity. Strategic integration across multiple platforms and ongoing metrics tracking ensured the campaign's effectiveness, enhancing brand awareness and sales. Ultimately, "Explore East, a new journey" positioned Bombay Sapphire East as a pioneer in global flavour innovation, resonating deeply with consumers and reinforcing its market leadership through the agency's thoughtful execution.

The CampbellRigg Agency's services for the Bacardi Oakheart "We’ve Spiced Things Up" marketing campaign delivered significant benefits and outcomes for the Bacardi brand. By specifically targeting 18 to 24-year-old males, the campaign appealed to their sense of adventure and masculinity, effectively positioning Bacardi Oakheart as a rugged and adventurous spirit. The interactive elements, such as allowing airport travellers to mix their own premium spice rum and cola, created hands-on and memorable experiences that fostered consumer engagement and brand loyalty.

As a result of these efforts, the campaign significantly increased the visibility of Bacardi Oakheart within its target demographic, making the brand more recognizable and top-of-mind. The enhanced consumer experiences provided through interactive activities deepened connections to the brand, which in turn boosted sales, as consumers were more likely to purchase a product they had personally engaged with. Additionally, by emphasizing Bacardi Oakheart as a premium and adventurous choice for young males, the campaign strengthened the brand's market position and differentiated it from competitors.

Overall, CampbellRigg employs integrated marketing communications, combining traditional and digital media to create impactful campaigns. By ensuring interactive and memorable consumer experiences, CampbellRigg fosters engagement and loyalty. The focus on premiumization across all your brands maintains a high-end image and justifies premium pricing, enhancing visibility and consumer loyalty across Bacardi's portfolio of premium spirits.

How do our clients benefit from our services?

Our innovative brand activation campaigns enhance consumer engagement and drive growth in the duty-free sector by offering unique, exclusive products and creating memorable experiences boosting engagement and brand loyalty. Emphasizing high-end offerings like Ultra-Premium brands further appeals to discerning travellers, promoting premiumization and exclusivity.

By developing a compelling duty-free brand format/channel, we help airport operators increase sales and brand loyalty significantly ahead of the average. Distinctive. Memorable. Top-of-mindedness branding.

Marketing and brand design services made simple at the CampbellRigg Agency

“A man’s got to believe in something. I believe I’ll have another drink." - W.C. Fields