Fix Price Variety Stores
We build retail brand strategies and environments.
Innovative. Creative. Experiences.
A brand identity for a variety retailer with 5,500
stores. Retail interior design, marketing and
advertising communications.
Creating a brand identity, retail store design, brand guidelines and a merchan- dising strategy for Fix Price. Russia's largest variety store retailer.
The Fix Price brand identity and store
interior design deliver impact and reflect the
rational value of the customer promise:
"super product - super value."
5500 store locations - Russia, Belarus, Estonia, Kazakstan,
Latvia, Uzbekistan, Kyrgyzstan and Georgia
The Human Side of Retail
Fix Price has become the No.1 choice for the Russian customer in the niche variety store retail discount sector selling everyday products. The retailer offers a diverse range of FMCG and homeware-led GM, providing their core shopper, a “family on a budget”, with their regular shopping replenishment needs.
Ten years ago, we worked with the Co-Founders of Fix Price to create the original brand identity, communications platform and store environment. In those days, it was one of four retail ideas Fresh & Свежий (a convenience food supermarket), Dream Club (a travel chain) and Fix Price (a variety store retailer). At the time neither a digital platform nor a brick and mortar store were open and trading.
Ten years further on and 5,500 store openings later, our creatives teamed up again with the iconic variety store retailer to re-design their brand identity, retail store interior design and internal graphic communications suite.
To signal change, CampbellRigg developed the anchoring brand idea for Fix Price. A ‘unique’ and ‘innovative’ customer promise: ‘Super product - Super value’.
The Fix Price brand identity and store interior design deliver impact, the Human Side of Retail in the retail landscape.
Store locations - Russia, Belarus, Estonia, Kazakhstan, Latvia, Uzbekistan, Kyrgyzstan and Georgia
Campbell Rigg International once again teamed up with iconic variety retailer Fix Price to re-design their brand identity, retail store interior design
and communications suite.Fix Price is back with a new brand identity,
store interior design and continues to
expand its network!
"The new brand identity has set a new retail benchmark
for variety retailing."
"Fix Price has the potential to grow the retail concept worldwide."
Sergey Lomakin - Co-Founder of the Russian variety retailer Fix Price
