Russian Standard Vodka
We build premium spirits brands that move markets.
Relevant. Visionary. Innovative.
An airport duty-free campaign in St Petersburg,
Russia. A limited brand activation programme,
with merchandising and communications solutions.
Russian Standard Vodka is Russia's number one premium vodka and you can find it in over
80 countries around the world.Our brand team captured the spirit of the Russian brand implementing at activation points in Sheremetyevo, Moscow, Changi Singapore, Reina Sofia Tenerife and Basel Switzerland.
Made from wheat grown on the Russian steppes
Russian Standard Vodka, Russia’s leading premium vodka, is available in over 80 countries worldwide.
Known for its exceptional purity, Russian Standard Vodka undergoes a meticulous filtration process. Using Russian birch charcoal, which has a catalytic quality, the vodka is filtered to remove impurities, resulting in a smooth, clear spirit. This process enhances the aroma and eliminates any sharp or bitter notes, ensuring a refined aftertaste.
We launched an integrated marketing campaign in airports, creating striking visual imagery and merchandising solutions to strengthen relationships between duty-free customers and the brand. Our activation program spanned multiple countries, with our brand team overseeing key projects such as the launch of Russian Standard Gold Vodka at Sheremetyevo Airport, the Folklore Firebird activation at Changi Airport, and the Zubrowka Bar experience in Tenerife and Basel airports. Our creative team regularly provided creative solutions for pop-up installations and point-of-sale materials to enhance brand visibility.
