Client Services - Convenience Store Retailing

Innovation distinguishes between a leader and a follower

CampbellRigg stands out as a top award-winning retail design and brand management consultant in Western Europe, aiding food and grocery retailers in both the private and public sectors to create significant changes for their convenience retail brands. We help clients set their direction and realize ambitious goals. Our current services include areas that didn’t exist years ago. To reflect the changes occurring in the "phygital" branding world, we have updated our visual identity. We've also visualized our work with Monetka, Russia and Safeway, United Kingdom to help visitors understand our services and the stages of convenience supermarket design development.

As branding specialists, we pride ourselves on delivering creative design and innovation across all customer touchpoints for our clients. We achieve this by integrating "phygital" strategies in brand design, combining the physical and digital execution of brand architecture in both 2D marketing and 3D store environments. We build convenience retail brands designed to transform markets, consumer, and employee experiences. Your brand is a story unfolding across all customer touchpoints.

Our team of experienced branding experts guides management teams and marketing executives through strategies for attracting, offering, and communicating with the target audience. We help clients achieve their business goals and aspirations through a mix of advisory, implementation, and brand marketing services.

Change Before You Have To

To succeed as the best convenience retail brand, we envision the requirement for your brand to communicate its competitive offerings to consumers' lives. This involves creating a memorable visual identity through appealing visual merchandising of products and store design, leveraging strong visual identity to evoke connections and memory-making, and crafting a compelling brand story that communicates the brand's values and ideals. Additionally, our approach encompasses store design, zone planning, and the customer journey, as well as providing digital service capabilities for marketing and POSM.

Convenience Supermarket Retail Store Design and Format Planning Trends

As part of our services, we stay abreast of the latest trends in convenience retail store design and format planning. Modern convenience stores are optimizing their space to offer a wide variety of products in smaller footprints, including innovative shelving solutions and compact, multifunctional fixtures. Sustainability is at the forefront, with eco-friendly materials, energy-efficient lighting, and waste reduction measures becoming standard in store design. Stores are incorporating experiential elements such as interactive displays, self-service kiosks, and augmented reality features to engage customers and enhance their shopping experience. The seamless integration of physical and digital experiences, including mobile apps, online ordering, and in-store pickup, is essential for meeting modern consumer expectations. There is a growing emphasis on offering healthier product options and creating store environments that promote well-being, including clean, open spaces and access to fresh foods. Customizing the product mix and store layout based on local demographics and preferences better serves the community.

Personalized, Face-to-Face Service

We provide a personalized, face-to-face service through our business development executives and design specialists. We have developed a unique operational and service proposition, offering a fully integrated, end-to-end branding service. This includes multi-language, multi-discipline teams specializing in 2D and 3D brand strategies (Brand Strategy Engineers, Architects, Interior, and Graphic Designers). We use predictive analytics and artificial intelligence to deploy brand strategies based on personalized customer insights provided by market research agencies. Our creative solutions aim to display merchandise uniqueness and uphold sustainable best practices.

Increasing Sales and Share of Wallet

We help food retailers increase their share of the shopping basket. By increasing the fresh footage in stores and having fresh food departments, we help increase sales by up to 20% week on week. For one client, the basket size moved from £6.00 times 28,000 customers to £9.00 times 35,000 customers a week. We aim to increase sales and share of wallet for the retailer via customer-centric cross-merchandising strategies.

Enhancing Brand Experience and Fostering Well-Being

By focusing on enhancing the brand experience and fostering well-being through communication and marketing of brand design, we help our clients transition towards versatile digital and physical spaces within each channel, environment, format, and product.

Developing Brand Marketing Strategies for Convenience Retailers

To develop effective brand marketing strategies in retail, we follow key steps: offering fiscally efficient branding solutions for retail services businesses worldwide, developing compelling formats/channels that help businesses increase sales and brand loyalty significantly ahead of the average, and preparing strategy plans for each format and channel to make the customer journey more intuitive.

By embodying these attributes, CampbellRigg positions itself as an ideal partner for supermarket retailers seeking to enhance their brand identity, customer experience, and operational efficiency through innovative and sustainable design solutions.

“There are only two ways to establish competitive advantage: do things better than others or do them differently.” - Karl Albrecht, founder of Aldi