Florence & fred fashion stores UK
Fashion Stores
Tesco’s leading fashion brand. Store store design and brand communications.
Supermarket fashion branding and retail store design for Florence and Fred at Tesco.
The principal changes to the store design included - lighting, merchandising systems and graphic communications. We introduced lots of colours to add warmth and interest to the store experience.
Location - Welshpool, United Kingdom.
Fashion you can afford
As Convenience becomes an increasingly important factor in determining spending habits, hypermarkets are emerging as a real power player in the apparel sector. The store experience is core to how customers feel about supermarkets, so market leaders, like Tesco in the UK, need to continue to develop as potential customers change how they shop and what they expect from them.
Creating a new branding programme and retail interior design for two Tesco stores. A hypermarket store at Accrington and a supermarket format at Welshpool. Included the interior design and branding of the Florence and Fred clothing departments.
The principal changes throughout the store were:
‘Colour therapy’, the use of lots of colours to add warmth and interest generated from our scheme.
Our new ‘Every Little Helps’ pattern, representing Tesco, offers something for everyone, from grocery to clothing, banking to healthcare.
Our 'Ribbon design feature' links key departments and to help customers navigate; also to engage customers with key messages, e.g. at the checkouts.
