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Fashion - 11.09.2018

Acquiring new customers costs 5 to 25 times more. Brand loyalty at Shein, Fashion Nova and Bonobos.

The pure-play digital retailers

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The pure-play digital retailers

Customer brand loyalty at Shein, Fashion Nova and Bonobos read more
Fashion - 11.09.2018
Fashion - 28.07.2018

There's a different level of sophistication around influencer marketing. Can mass influencer marketing backfire for brands?

Saddle bag Influencers

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Saddle bag Influencers

Can mass influencer marketing backfire for brands? read more
Fashion - 28.07.2018
Fashion - 23.07.2018

“For the uninitiated, it would be easy to describe Fashion Nova as an Instagram brand.” Richard Saghian - CEO.

The followers on Instagram

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The followers on Instagram

Fashion Nova Instagram retailing store design read more
Fashion - 23.07.2018
Fashion - 19.01.2018

A luxury brand strategy campaign and a retail design agency analysis.

Gucci luxury branding

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Gucci luxury branding

A luxury brand strategy campaign and a retail design agency analysis read more
Fashion - 19.01.2018
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