Continuum is a retail investment business established in Lutsk Ukraine and has set its goal on becoming the No.1 choice for the Ukrainian customer in the Shopping Mall sector. The challenge to create a successful shopping mall brand required a design consultant with experience in retail brand design.
Port City shopping malls in Mariupol and Lutsk feature key anchors and niche tenants, a multiplex cinema, nightclub, a hypermarket, restaurants, bars and cafés over GLA's of 80,000m² and 54,000m² respectively.
What we did for Continuum.
Continuum required a national brand that could compete effectively against other shopping mall operators. Our design solution for the Port City brand identity delivered impact and was designed to reflect the rational value of the customer promise: ‘something for everyone'.
Our chosen design is a spectacular brand image for the Ukraine. The identity pushes the boundaries of destination retail branding. The vision is influenced by the majesty of nature, water and light.
Beata Matisek, a Director of the Development Committee's Co-ordination Executive of Continuum Real Estate Business, backed the logo stating, "I love it. We have a fantastic logo. It's very creative, very young and very dynamic. The shareholders and the senior management team were unanimous. We saw other designs, but this was the one. The more the brand is understood, the more it will be loved." She added, "We were creating something we hope reflects the spirit of our times, partly youthfulness, and also the sense of participation."