Continuum is a leading specialist property developer in the Ukraine. The Mechnikova flagship residential development is considered to be in one of the best locations in the city of Kiev, not far from the business centre and within walking distance of the government quarter. The 26-floor development offers exclusive private facilities for residents, including full shopping centre infrastructure, fitness suite, spa salon, secure underground parking by separate negotiation, valet parking, concierge and 24hr security.
What we did for Continuum.
To strengthen Continuum’s position in the luxury property segment, the development team wanted to make the ‘Mechnikova’ brand identity distinctive with a mark that symbolised higher status in the luxury residential property market.
We developed the three-ring symbol and believe it has universal appeal, symbolising unity, energy and self-confidence.
The images below illustrate the application of the brand through the online marketing portal.